Swingers many times define themselves as having a regular partner while also engaging in sex play with others. Some swingers seek out sex with strangers, while still other couples have regular play partners they are intimate with. Swingers meet at parties just for swinging or play spaces they pay to join. And though far too often men and women who swing are regarded by the vanilla traditional sex crowd as being somehow sleazy, too horny or sexually predatory, there are many swingers who have healthy, happy and emotionally stable lives, enjoying their liberal lifestyle of non monogamous sex successfully for many years.

Entering into the swinging lifestyle can be tricky as many clubs or events do not allow single men to join, as far too many single men believe that swinging is just free sex. Many of these groups and events require that entrants either be single women or male/female couples so that there would be an equal match of all participants. Couples entering into swinging need be completely sure they both want to step into this world, must communicate their needs and fears and trust one another completely; it’s not just every couple who can stay emotionally connected to their partners while fucking other people. Many swingers have rules in their relationships to remind emotionally-bonded partners that they are the primary couple and that lovers and play partners are just that and not a threat to a relationship, but it all can be very tricky as intimacy often gets mixed with sex, for better or worse. Where our pink parts are engaged so often goes our hearts and walking the balance beam of propriety is a swinger’s most delicate act as well as their most important step to execute.

For Berth Milton that is exactly what he is trying to do. He is currently fighting to maintain control of his company in order to roll out a franchise of as many 100 sex-themed five-star hotels around the world!

“The numbers are astonishing,” Milton said, calculating that a single hotel could generate $43.8 million a year in subscription fees from viewers that sick and tired of the quality of free porn and want to see something real.

In the 90′s, Milton had a porn visionary and shed out millions of dollars to stage xxx rated versions of popular movies like “Cleopatra” and “Gladiator” and travelled to exotic places to shoot them. However, the fortune’s he made has since faded as free porn has taken over and sapped the demand for DVDs.

Milton borrowed about $10 million from a company called Private Media and still hasn’t paid it back.

To try and make the money back he is pushing to licensed merchandise like sex toys, condoms, lube and energy drinks.

He also sees the potential for porn to tap into more of a mainstream outlet as societies strictures are loosening as a whole.

As for the hotels, he said he’s reached a few conclusions after doing his research at more than a dozen swingers’ clubs around Barcelona.

“It has to be a hotel for non swingers as well-not super explicit where everybody’s running around naked,” he said, “That takes the style and class out of it.”

Not to burst your bubble, but there is nothing stylish or classy about people having sex on camera in exchange for a free hotel room. They might as well be prostitutes and there is nothing classy about that!

This recent discovery stems from the lackluster attendance in some of the most popular swingers clubs in the country. One of them being DDeviousDelights, who claim that attendance at their swingers’ parties have gone down between 30 to 40% in the past year. Despite the fact that most clubs are resorting to providing newcomers with a 50% discount, cover charges and strict ‘couples only’ rules still stand strong.

As an example how sex and today’s ill economy are crossing paths, take this heartwarming story: An intoxicated 56 year-old woman from Illinois decided it would be a good idea to dine and dash while at a Joe’s Crab Shack. After making a run for it, she was apprehended by authorities but promised she would pay them back once she got home. Upon arriving at her apartment, she entered her room and proceeded to come out holding a rubber dildo – which she used as a weapon while approaching the officers in a threatening manner. Once they managed to knock the ding-dong out her hand, she was apprehended and placed under arrest.

The End.

While this doesn’t necessarily apply to swingers’ clubs, it just goes to show that if you can’t use sex for a good cause, use it as a weapon. After all, not even free sex is exempt from these arduous financial times.

For starters, know that you can’t just simply stroll into a swinger’s club without a partner. However, that only applies if you are of the male variety. Single females are more than welcome to stroll in at any given time. If you don’t have a partner, your best best is to go on “single men” nights. However, expect a sausage fest. The best way to go about swinging still lies in finding a partner who is willing and able.

Despite the vast amount of swinger’s clubs, sex mostly happens in people’s houses and occasionally in the great outdoors (eg. camping grounds). Also keep in mind that many ‘high class’ clubs are “invitation only”, though many still welcome periodic walk-ins.

Before getting down and dirty, keep in mind that swingers are not just a bunch of horny animals that will hump anything with a pulse. Men will often find a hooker or crackhead to use as a “ticket” in order to get through the door, and that is the ultimate swinger faux pas. Most swingers have a zero-tolerance policy on dubious partners. So stick to a female companion that you know and trust.

Perhaps the hardest aspect of swinging is getting your partner to agree to it in the first place. When faced with a hesitant girlfriend, here a few convincing points:

- You don’t necessarily need to have sex with anybody else (but you will be watched, it’s a bit like free porn)

- You will have a newfound appreciation towards each other once you realize how desirable you are to others

- If she is concerned about showcasing her body, assure her that swingers come in all shapes and sizes and that they most definitely don’t discriminate

- It will provide you with a good opportunity to socialize and learn more about sex

Once you’ve gotten your partner willing and ready to go, make sure that you are both in agreement over how it will go down. While some partners are ok with ‘sharing’, others just like to observe. Alternately, some like to ‘play around’ with other couples but not have sex. Whatever your swinging style, know what you are in for before walking through those doors. You don’t want to end up causing a scene when you touch another woman’s tits and your girlfriend throws a fit.

Now that you know what to expect, and what you are willing to do, it’s time to do some prep work. Start off by ensuring that you have reservations (most parties have a guest list) and that you are given guidelines into the do’s and dont’s of your club of choice. Once that’s settled, make sure to arrive with your date in hand. Having her meet you inside might not be the best idea (or they could just simply not let you in). As for the dress code, dressing sexy is appropriate, being mistaken for a prostitute is not. Some swingers also chose to bring a robe for added convenience. Whatever your choice of attire, the most important thing to remember is to clean yourself up. Brush your teeth, take care of any grooming needs and ensure that your nails are clean. If only out of respect for others.

If you’ve finally managed to get inside and you and your partner are ready to go, know that there are additional factors to keep in mind. For starters, try not to offend anybody. If approached by an overweight man you would rather die than touch, a simple “no thank you” will suffice. Staring is also not exactly a good idea. If you come across a closed bedroom, leave it that way. The best approach for newbie swingers is to make friends with an experienced couple and have them show you around. Use protection, wash your hands in between sessions and you’ll have a jolly good time.